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The Read Cedar Real Estate Marketing Philosophy

Before the internet changed the way consumers could search for properties they had to meet with a local agent who had access to a book of listings. Now that consumers can see every property for sale online real estate brokerages have had to evolve from the keepers of the books to marketing machines.

The Red Cedar Real Estate approach to selling our clients’ homes is to position their properties as the most desirable and unique options for home buyers.

Our entire philosophy and marketing strategy is focused on advertising and selling each property individually instead of selling our company. We believe that by achieving the amazing results for our clients that we have so far will bring us plenty of business in the future.

Cutting Edge Technology

The pace at which potential home buyers are utilizing technology to find their perfect home has been rising at an incredible rate over the last decade. Surveys and research have shown that homes marketing with the most accessible online presence sell faster and for more money than those not utilizing all of the current technology available.

Simply put Red Cedar Real Estate is the most technologically advanced real estate brokerage in Maryland. We utilize technology in every aspect of the sales process from marketing, prospecting for buyers, listing administration all the way through closing.

Matterport 3D Virtual Tours

One of the most exciting and interesting technological advances in real estate in the last few years has been the introduction of true 3d Virtual home tours. Previous products advertised as virtual home tours were nothing more than a boring slideshow of still photos strewn together with bad classical music. The Matterport camera now makes true virtual tours possible. Potential home buyers can digitally walk through the house and see every corner of every room.

This technology is exciting not only because it sets our clients’ properties apart from other listings, but it also cuts through some of the stress and hassle of having your home on the market. By giving home buyers a true representation of the layout, size and appearance of a home results in truly interested home buyers visiting the property instead of tire-kickers.

Photorealistic Floorplans

Another benefit to the Matterport technology is that the camera creates a photorealistic floor plan and “doll house” view of the property. This, again, gives potential home buyers a true representation of what the home looks like and the layout.

Drone Photography

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Custom Yard Signs

Most real estate agents use the hanging yard signs that advertise their clients’ homes for sale as another marketing piece to build their brand and their market presence. In fact, some of the more well-known agents in the area will take listings they know won’t sell just so they can have another place to hang their For Sale sign in an attractive neighborhood (for more information on this concept see this article).
Red Cedar Real Estate is taking a new and entirely unique approach. We firmly believe in setting our clients’ properties apart from their competition and creating a one of a kind experience for buyers. As such, our For Sale signs and riders are all individually branded to the specific property being listed. This gives potential buyers the feeling that the house is special.

Red Cedar Real Estate is taking a new and entirely unique approach. We firmly believe in setting our clients’ properties apart from their competition and creating a one of a kind experience for buyers. As such, our For Sale signs and riders are all individually branded to the specific property being listed. This gives potential buyers the feeling that the house is special.

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Professional Photography

Property Specific Websites

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Social Media Advertising

Red Cedar Real Estate utilizes the most sophisticated social media advertising methoids available.  In addition to traditional banner, news feed and image ads, we are also implementing a cross platform strategy to individually brand your property and maximize exposure.  Retargeting tools offered by social media platforms allow us to advertise your property consistently and constantly in front of specific, targeted consumers.

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